Starting from zero meant everything had to be built — from brand awareness to sales momentum. With a lean budget, every piece of content and every ad needed to serve a dual purpose: tell a story and convert.
Our challenge was to craft a visual and verbal narrative that felt warm, intelligent, and grounded — mirroring the brand’s harmony with nature and its “small but bold” spirit. We focused on creative campaigns that balanced education, emotional connection, and conversion, ensuring every post, story, and ad carried both beauty and measurable impact. Organic growth, real engagement, and early sales traction — achieved through storytelling that connected deeply with audiences rather than relying on heavy media spend.
From concept to campaign, Coffee With Wren became more than just another coffee brand — it became a story of courage, nature, and everyday ritual.
For us at Mana Studio, this project reflected what we do best: building meaningful brands that sell. Through clarity, consistency, and creativity, we turned a quiet idea into a growing voice in Indonesia’s coffee scene — one cup (and one scroll) at a time.
Next projects.
(2024-25)
