Iswari already had a loyal base of returning customers, but their brand lacked a strong digital presence that could attract new audiences — especially younger segments like high school students and kids. The challenge wasn’t about changing the product, but expanding the perception: from “affordable dim sum” to “everyone’s go-to comfort snack.”
We refined the brand’s tone of voice, balanced fun and familiarity, and produced mouthwatering visuals that highlighted freshness and value. Through creative KOL partnerships and relatable social content, we helped Iswari connect naturally with a broader audience without losing its friendly, homegrown charm.
Today, Iswari Kitchen stands as a relatable yet reliable brand — accessible to everyone from students looking for affordable bites to offices ordering in bulk for meetings and events.
For Mana Studio, this project showed how brand clarity, engaging content, and strategic KOL collaborations can turn a neighborhood favorite into a well-loved Bali staple — one bite (and one post) at a time.
Next projects.
(2024-25)
